In WP2 a co-creation process will be conducted in each one of the selected Pilot Case Value chains with the aim of optimising or re-designing current whole value chains into more competitive and sustainable ones. With a common methodology, the Pilot cases selected within each Pilot Case will be analysed and characterised by collaboration between practitioners and researchers with a multidimensional and multi-level approach (Pilot Cases Working Groups). This Co-creation process will consider framework suggested and Portfolio of Innovative Business models produced in WP1. Interventions proposed for each Pilot case will be developed by specialised project partners and reviewed by actors, including potential intervention agents, participants, and others with expertise related to the target situation. Special attention will be payed to detect the perception of fair distribution of costs, benefits and risks along the value chain among the different actors along each value chain.

WP3 aims at piloting the re-designed Innovative Value chains in the selected Pilot Cases through the implementation and monitoring the interventions as co-created in WP2. In this purpose and in a coordinated way with WPs 2 & 4, the Leader and Support partner of each Pilot Case Working Group (PCWG) will generate a detailed description of the implementation and monitoring procedure of the interventions defined in WP2. The planning will be presented and agreed with each PCWG (3th Meeting of the 7 PCWGs) and corresponding trials and simulations conducted. Once the demonstration activities will be finalized, a 4th meeting of each PCWG will take place in order to jointly assess the results of the intervention trials with each Pilot Case Working group to come to an integral conclusions on the interventions impacts in the whole value chains. Improvements in transparency will be specifically monitored in terms of increase of information exchanged along the value chain.

WP4 aims to assess all targeted and developed innovations into the project. The work will be split in different tasks including baseline assessment, innovative value chain assessment and consumer acceptance. The assessment will be based on scientific approach by using Life Cycle Assessment, Social Life Cycle Assessment, Extended Cost Benefit analysis and consumer surveys and will cover the three pillars of sustainable development: environmental, social and economic impacts. A final sustainable synthetic indicator will be generated which can be useful for firms’ Corporate Social Responsibility strategies as well as for public policies. Specific attention will be paid to: a) the potential conflicts that can arise taking into account the heterogeneity of incentives among actors b) increase of benefits for farmers within the value chain. Recommendations and lessons learned from the implementation of innovations will bringa set of good practices that could facilitate their replicability in other contexts (value chains).

WP5 aims to organise all measures needed to maximise the project outcomes and benefits through the dsign and development of an effective plan for commercial exploitation of CO-FRESH results. In addition, Business Cases Toolkit will be designed, resulting from the WP1-WP4. It consists in at 7 business cases that will serve as practical tool addressed to external actors of the agri-food systems across the EU for the replication of the project results in other area beyond the project. Business Planning action will complement the CO-FRESH replication and exploitation activities with the aim of formulating projections and estimations of costs and benefits to have the new value chains alive and operative beyond the project lifetime.

WP6 aims at the maximisation of the impact of CO-FRESH and its results through effective communication and dissemination with a wide range of relevant audiences. Within WP6, a tailored approach in view of communication & dissemination will be developed and followed in order to reach all relevant actors of the agri-food sector, citizens and academia.

WP7 is Focussing on maximising impact across Europe through wide dissemination of the project results and networking activities and cooperation with other selected projects under topics RUR-06-2020 and RUR-07-2020. WP7 will also organize interaction with other multi-actor H2020 projects such as related H2020 thematic networks, as well as Operational Groups within the EIP-AGRI. A joint policy brief will be developed with SWG AKIS and SWG Food Systems.

WP8 will coordinate and organise the project at strategic level. In this purpose, it will develop an effective and comprehensive administrative, financial and legal management to ensure the successful execution of the project. To ensure reaching the expected results and the proposed impacts on target actors: Agrifood value chain practitionners, scientique community, citizens and policy makers.