A FOODRUS Survey: European consumers’ attitudes toward upcycled food

Jun 13, 2023

This survey is conducted by researchers from the Food Design and Consumer Behaviour section of the University of Copenhagen as part of the FOODRUS project. The main objective of this research is to learn more about how European consumers feel about upcycled foods and what prevents them from being consumed.

We invite all citizens to fill out this questionnaire. This would only take 5-7 minutes of your time and would greatly contribute to our work!

  • or scan the QR code below:

The data will be used in aggregated format in the final report, which might later be turned into a scientific article. Your responses will be kept private and anonymous, and the information will be stored until the manuscript is released.

For any inquiries, please contact:

  • Prof. Marianne Thomsen, Department of Food Science, University of Copenhagen, mth@food.ku.dk
  • S. Shirin Ziaei, MSc student, Department of Food Science, University of Copenhagen, shirin@food.ku.dk